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Saturday, June 21, 2008

The Bob Campaign

Drunk driving is a public menace, and very dangerous indeed.

The Bob campaign aims to raise awareness of the dangers of driving while intoxicated; drivers with high blood alcohol content are at increased risk of car accidents, highway injuries and vehicular deaths. Alongside the general information that is offered during the campaign, there is an increased police surveillance, especially during the weeks running up to Christmas and New Year's Eve. But most of all, the campaign focuses on a designated driver approach.

The Bob campaign originated in Belgium, in 1995, and the concept has been picked up in The Netherlands, and also Luxemburg, France and Greece will follow, with every country adapting the formula to their audience.

Read more at Wikipedia.

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