Bubba Joe's first military assignment was to a military induction center, and, because he was a good talker, they assigned him the duty of advising new recruits about the government benefits, especially the GI insurance to which they were entitled.
Before long the Captain in charge of the induction center began noticing that Bubba was getting a 99 percent sign-up for the top GI insurance.
This was odd, because it would cost these poor inductees nearly $30.00 per month more for their higher coverage than what the government was already granting.
The Captain decided that he would sit in the back of the room and observe Bubba's sales pitch. Bubba Joe stood up before his latest group of inductees and stated, "If you have the normal GI insurance and go to Iraq and are killed, the government pays your beneficiary $6,000."
"If you take out the supplemental GI insurance, which will cost you an additional $30.00 per month, the government pays your beneficiary $200,000."
"Now," Bubba concluded, "which bunch do you think they're gonna send into combat first?"
Thursday, April 17, 2008
Selling higher insurance
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