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Tuesday, June 30, 2009

Time for MRO! - Market Research Outsourcing

You’ve heard of BPOs and KPOs its time for some MRO.

MRO stands for Market Research Outsourcing.

With business becoming customer centric, the new talk of the market is MRO.

MRO focuses on understanding customer behavior towards selection of a particular product.

Sectors where MRO is becoming popular these days are –

Banking & Insurance




Some companies closely work with global market research organizations by conducting surveys through web & telephone, assembling & arranging the data etc.

These business sectors are deploying analytic solutions to improve brand performance, enhance sales volumes and risk analytics to control the default and bad debts.

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