Unbreakable

A man walks into a glass shop, interested in buying an expensive art piece to keep as a family heirloom. One gorgeous glass art piece catches his eye under the banner "UNBREAKABLE". However, it has no price marked.

"Pardon me," he says to the shopkeeper, "but what is the price on this piece marked "unbreakable?"

"One hundred thousand dollars." replies the storekeeper.

Gasping for his next breath, he inquired why the price should be so high.

"Like the sign says, it's unbreakable!" To be sure, the man asked again if this item was indeed unbreakable. The owner again assured him it was so. The third time the man asked, the keeper was a bit terse and told him to buy the piece and see for himself that it would not break.

The man greatly admired the piece, and so he paid the $100,000 and took it home, where it was put on display in a protective case. He had an occasion to visit the glass shop again the next month and told the storekeeper how much care he had taken to protect and preserve the beautiful piece. As he looks around, he sees one of the pieces he'd seen the month before, which was only $500, now sitting under the "UNBREAKABLE" banner.

"Excuse me, but how can that piece be unbreakable, too - it only costs $500, and last month was in the display cabinet mixed together with these other pieces!"

"No, it's one hundred thousand dollars - it's unbreakable, now, too." the storekeeper replied.

"How can you be so sure?" he demands.

"Because the schmuck who pays 100 bills for that thing is going to take as much care with *it* as you did with yours!"