If you have ever spent your time thinking about the ads you see served by the Adsense program, you would have seen some arrows displayed near the bottom, but it is quite possible that you would not have investigated too much for fear of violation the terms and conditions of the Adsense program. Well, read this post to learn more about what these arrows mean, as well as optimizations planned for these arrows (link for the post):
With the 'next' and 'previous' buttons, users can view more cheese ads until a Swiss cheese ad appears. As a result, we'll soon be making a few minor aesthetic changes, including darkening the arrows to make them more visible and orienting all arrows to point left and right. In addition, to help users understand what the arrows do, hovering over the arrows will soon show the labels 'previous ads' and 'next ads'.
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