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Monday, August 31, 2009

Hindi Serials - New serial on Zee TV - 12/24 Karol Bagh

…‘12/24 Karol Bagh’, ‘An Address Not Too Far From Our Own Lives’…

Hindustan badal raha hain aur ‘Hindustan ka no.1 Network’ leke aaya hain aapke saamne iss badalav se uthnewaale kaii sawaal jo hum aam zindagi mein kafi hadtak sunte aaye hain, jaise… –‘Shaadi ya career?’ ‘Apne se chote umar ke ladke se pyar?’ ‘Pitaji ka business ya naukari?’…
…A lot of similar questions are beautifully raised in this story of a family which though sometimes doesn’t understand each others’ needs and dreams, believes in staying together with perfect love and compassion. ‘12/24 Karol Bagh’ will narrate the lives of four siblings who are facing different kinds of dilemmas in their day-to day lives as they struggle to survive, find love and then to keep relationships together. The show debuts on Zee TV on August 31st, Monday – Thursday at 10 p.m.
The show will see the sights of hubbub lanes and by-lanes of Karol Bagh and Lajpat Nagar, the lip-smacking food corners in Bengali market, the vastness of Pragati Maidan, picturesque India Gate and Parliament House, Delhi University and many such frames that essentially collaborate the essence of Delhi and also form an important part of any middle-class family that resides in the Capital.

12/24 Karol Bagh, new serial on Zee TV weeknights at 10 PM
Photo of cast of characters on Zee TV new serial 12/24 Karol Bagh
Photo of cast of characters on Zee TV new serial 12/24 Karol Bagh

‘12/ 24 Karol Bagh’ is the first ever show on Indian Television to be shot completely in Delhi. So far, channels have only portrayed families residing in different parts of the country while the shows are pre-dominantly shot in Mumbai. To maintain the authentic flavour of the Capital, Zee TV decided to station the entire production unit in Delhi. Besides maintaining the regional feel, the motive for Zee TV to bring its newest show to the Capital is to expand the boundaries of the Indian television industry outside Mumbai.

After having delivered great concepts like ‘Agle Janam Mohe Bitiyan Hi Kijo’, ‘Aap Ki Antara’ and ‘Dance India Dance’, ‘12/24 Karol Bagh’ is another fresh offering from Zee TV’s Creative team. The show is being produced by ‘Sunshine Productions’.

Akash Chawla, Marketing Head, Zee TV said, “We realize that India is changing but there are certain topics that are still not discussed openly though they are thoughts that we internally assimilate. We wanted to depict a simple life of a family that resides in Delhi and yet make their story special, encompassing different nuances of their day-to-day existence. We would also want to give our audiences a voice while we probe them with different questions and hence the campaign for this show is truly interactive in nature. We believe in getting our viewers completely involved in our shows and hence had proposed viewers’ participation at the recently held wedding sequence in ‘Pavitra Rishta’ which also had met with a great success.”
Mr. Chawla, further added, “Having shot in Delhi, which is also the hometown of most of the actors and technicians on the show, gives ‘12/24 Karol Bagh’, an ultimate edge with the language and the background portrayed in an authentic manner. Above all, this endeavor is to make Delhi participate in the mainstream television industry. Through its various shows, Zee TV has brought in flavour of the nation’s cultural diversity by narrating life stories of real people across the country. For instance, while ‘Pavitra Rishta’ is the story of a typical middle-class Maharashtrian family in Mumbai, ‘Agle Janam Mohe Bitiya Hi Kijo’, represents an extremely poor household residing in a village of Bihar. Our attempt is to create content that families can view and relish together.”

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