An interesting way to propose

I was looking through some server stats, and I found an interesting link. There is this German guy living in the United States, in love with a lady named Mary, and he is trying a very different way to get his proposal to her. He sent out a letter to 50 people with a poem, a website, and a context, and he is hoping that this message will go further and further, till it reaches her, and Mary agrees to marry him. Neat idea, and best of wishes to him.
The website is Proposal to Mary.